(RED)^TM

Have you noticed that, lately, there are a lot of things flying around and looking like this



Maybe one or two weeks ago, I saw a person carrying a Starbucks cup having a sleeve with the Starbucks logo surrounded by the red brackets...Then, I saw on Facebook.. Blastees (Staff in BlastRadius, my former coop workplace)took pix with exactly the same red brackets as the background... then a few days ago... I saw Wayne's Facebook profile pic... with the red brackets...

What is the (RED)^TM about? Not sure if you know it already... here's what i find out about it today...

It's an idea or a business model to move people/consumers to buy (RED) products in contribution to save lives. When you buy w/o extra cost a (RED) product, (PRODUCT)RED from any partner companies (STARBUCKS),(DELL),(AMERICAN EXPRESS),(CONVERSE),(GAP),(WINDOWS),(HALLMARK),(APPLE),(EMPORIO ARMANI) and (RED) WIRE[music], upto 50% of their profits will go directly to the Global Fund to invest in African AIDS relief programs. When you buy a Starbucks beverage between now and Jan 02,2009, 5 cents will be given to the global fund. ... My first thought is.. 5 cents? so little? yea it's nothing big and I think Starbucks could have be been more generous. But considering the amount of people who buy Starbucks each day around the globe... that's still something. Is this right? When each individual is willing to share even just a tiny bit of what they have with the poor and needy, their lives could be made different. Would you choose (RED)?


This is not the most updated ... but.. you get the idea..

and here's by Starbucks:


"RED is the color of emergency" and that's why they chose RED. You can say it's a creative idea of RED appeal, appeal to passion and compassion. I am impressed by the initiative and effort the individuals -Bono, former U2 member and Bobby Shriver, a business person, have taken to this RED idea so forward to us. It's an idea or business model to change the way people consume.. it feels like it has become a movement and a spirit for the good of mankind... I hope this is not just a band wagon where people jump on because it's heated for the time being, because it's Crhistmas...I truly hope that this can be a global and collective effort that will last with the sustaining purpose of saving lives.

Thanks Vivian for telling me about Janice's new CD.. and that she likes the first song 就算世界無童話 already after listening to that first song in the album Serving You. The song makes me think of lots of things... including this..

What ifs? What if all the what ifs one day becomes true?
"願這世界如童話
抱著想像實現它 ...
就算世界無童話
放下包袱完成它 ...
..."

=]

I had some fun with (RED) .. so...



=p